Ways the NHL doesn't get it with us female fans:
- Pink jerseys
- Never the proper sizes for t-shirts
- "Gem stone" logos for t-shirts
- Ice girls
- The Capitals Puck Bunny-ish page, Scarlet Caps.
Why do we need to segregate ourselves from the boys? The Canadiens have their funny videos of random questions with the team answering them truthfully or (in Price's case) sarcastically. Every now and then we're presented with a "My Essentials" where a player is telling us which books and movies he likes and thinks we should all read/watch. The iPod lists appear every now and then. Last season they had spotlight interviews where we got the scoop on who was watching CSI until the wee hours of the evening and such. But it's all together on the Canadiens page, not separated.
Then again I hail from the video game industry so I know all about "demographics" where men try to tell me to my face what us females like to see in games (and usually turn around to screw that all up and make it what they like anyway).
I guess I see it differently being born and bred with hockey even though I'm really the only BIG fan in the house. I'm also the only right-handed person in the house but I digress. Even my mom is rather meh to that kind of site. Considering it's from a team in a city that goes ballistic when half an inch of snow touches the ground--and I have personal experience with that (my uncle lives in DC)--I guess they feel they're breaking down barriers and are catering to the wives/girlfriends/sisters of male hockey fans by going crushed velvet with sexy photo snaps. Whatever floats your boat I guess. I'm just glad the Habs don't use Ice Girls...